It may be the Year of the Rooster in China, but in Wales it’s the Year of Legends!
Visit Wales has launched a new campaign for the year, which celebrates the past, present, and future of Wales. Embracing history and heritage, whilst promoting local tourism, the £5million campaign is aiming to make a real splash.
The Year of Legends campaign
The campaign, which is the result of research that revealed 61% of overseas visitors cite historic sites as a key reason for their visit to Wales, has really gone all out for this year’s theme, with actor Luke Evans headlining a promotional TV and cinema advert.
Using #YearofLegends on social media, tourist attractions, events, and visitors can all connect and spread the word about tourism in Wales. There will be special events throughout the year, and funding will be granted to projects over the course of the 12 months; 35 have already been given a total of £1.28million.
The campaign is being used across Visit Wales’ marketing, and local tourism businesses are encouraged to get on board too. Their website has been filled with useful information, including accommodation and local activities. You’ll even be able to read and enjoy Welsh folklore tales and stories of real-life legends and trailblazers!
Getting involved
This campaign is all about promoting tourism in Wales. It’s the perfect chance for you to get your holiday cottage out there and contribute to the buzz. Last year’s campaign generated an increase of 40% in money spent by day visitors to Wales. This great result came from everyone joining together in their promotional efforts.
To join in with the conversations, make sure you’re always using #YearofLegends in your tweets and linking to the new content that will be added to the Visit Wales site throughout the year.
Have a blog on your own website? Why not promote everything in your local area, as well as its heritage credentials in order to ride the crest of the promotional wave!
For more information on the Year of Legends, events and funding please visit their website at http://www.visitwales.com/
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