Selling your holiday home

Tips for selling your holiday home as a going concern

Last Updated on February 11, 2016 by admin

Selling your holiday homeLooking at selling your holiday home after years of welcoming paying guests? Whether you’re selling your treasured property to move on to pastures new or ready to retire from holiday letting, there are a few things to remember when it comes to putting your holiday home on the market as a going concern.

Consider timing when selling your holiday home

Having provided self-catering accommodation to the tourism trade you’ll know how important the peak season is to your holiday letting business, so it’s essential you take this into account when it comes to selling your holiday home to any potential buyer.

Putting your property on the market in the middle of the summer can be problematic; how will people be able to view the property when it’s occupied?  It can also mean that by the time the deal is done they’re into the winter months, and a further six months until the peak season (and revenue) rolls into town again.

Ensure you give yourself and potential buyers plenty of time to exchange contracts and get prepared for the peak letting season. Talk to your holiday letting agency and discuss how you can work together to sell your home as a going concern. Speak to local estate agents in order to find out when the most popular and appropriate times are to sell holiday homes in the area.

Property information

Marketing your holiday home correctly could be the key to maximising the interest you’re able to gain.

Alongside property specifics, we recommend creating an information pack with a break down of the business’ ins and outs, especially if you’re selling as a going concern.

What to include in the pack?

Consider the types of information a buyer would need in order to make an informed decision:

  • How much rental income do you receive per year?
  • When is your main season?
  • How many of your visitors return year on year? Particularly significant on any marketing expenditure that needs to be made in the future.
  • Where do bookings come from? Is there a successful existing relationship with an agent that needs to be continued?
  • Promotions: have you offered any discounts during the quieter months or even peak season?

Taxes and legislation

When it comes to selling your holiday home you’ll need to be fully aware of any taxes and tax-relief schemes that could apply to you. These could include Capital Gains Tax, Entrepreneur’s Relief if terminating your holiday home business, or Roll Over Relief if taking the business elsewhere and your holiday home is classed as a Furnished Holiday Let (FHL).

Research thoroughly with your accountant to ensure you’re fully clued up before you make that important decision to sell!

Also be aware that buyers will be paying an additional 3% in stamp duty from April 2016.


As obvious as it may seem, presentation is key when it comes to selling your holiday home. Potential buyers will not only be looking at the property for themselves, but more importantly on behalf of their visitors.

Welcoming viewings after a long summer season when your holiday home is feeling and looking weary mightn’t do your property justice, so if it does require maintenance or a lick of paint, ensure these tasks are completed before putting it on the market.

Specialist holiday home insurance

If selling as a going concern, potential buyers will want to know about the property’s insurance history. Never made any claims? By highlighting this, it provides reassurance about the holiday home and your visitors. If you have had claims for flooding then you’ll be required to declare those to the new owners.

Once the property is about to change hands we’re able to make all of the adjustments to your holiday home insurance to ensure you and your buyers have one less item to worry about. We would be very happy to provide quotations for prospective buyers so please remember to refer them to us. If you’re reading this with intention of buying a holiday cottage then you may find the following article of interest:

Boshers offer specialist holiday home insurance to owners across the UK. For more information on how a specialist insurer can help and support you if you’re buying a holiday cottage to let, please give us a call on 01237 429444.

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