English Tourism Week

Take advantage of English Tourism Week to promote your holiday home

Last Updated on December 11, 2015 by Mark Lavington

English Tourism Week

English Tourism Week (ETW) is coming! If you’re not already familiar with the concept, you may well be soon!  Celebrating its 5th birthday next March, ETW is a weeklong celebration of events showcasing the quality and vibrancy of holiday cottages and other tourism businesses across the country.

Here’s everything you need to know…

What is English Tourism Week?

With English tourism contributing £106bn to the economy each year and supporting more than 2.6 million jobs, English Tourism Week was initiated by Visit England five years’ ago to showcase the quality of British tourism and the value it brings to the nation. As a result a weeklong celebration of events is held each year.

When are the celebrations?

The week of events start on March 5, 2016 and runs until March 13; giving you plenty of time in which to prepare!

How can you get involved?

There are plenty of ways you can get involved in English Tourism Week; according to Visit England there are actually 101! The emphasis is very much on coming together with businesses of all types within the industry to celebrate.  Here’s the full list of suggestions….

What’s in it for you?

There are a number of ways in which you could potentially extend your promotional reach and cash in…

  1. Use local events to attract potential guests – the idea is that businesses of all types come together for their visitors; if there are events in your local area get involved and promote them to potential bookers!
  2. Entice your guests with something extra – many of the suggestions from Visit England cover giving your guests a little bit extra; maybe a cream tea or hamper made from local product. It needn’t cost the earth, but can act as that little something extra to get you the booking.
  3. Social media – With many businesses now taking part in ETW it’s a fantastic opportunity to extend your social media reach. Watch out for the hashtags before, during and after; they’ll give you the chance to gain new followers and connections.
  4. Press Attention – consider sending out a press release highlighting your involvement; the coverage will increase local awareness of your holiday home and also, if featured online, help you get a boost in search engines!

English Tourism Week Toolkit

VisitEngland has created a special toolkit for English Tourism Week, which is accessible to all holiday cottage owners and holiday home letting agents.

Here you can download free posters, logos and banners to include on your website, emails and newsletters:

When holiday letting your second home to paying guests it’s essential to take advice on suitable insurance. Boshers offer specialist holiday home insurance to holiday letting owners across the UK. For more information on how a specialist insurer can help and support your holiday home business, please give us a call on 01237 429444.

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