‘Quality’; it’s something we all strive to achieve and love to enjoy. In no other area is this truer than in the tourism sector; an abundance of choice combined with online reviews from sites such as TripAdvisor mean that the discerning guest has never been as well informed or full of expectation.
So how do we communicate ‘quality’ in the face of such fierce competition? Where do people now place their trust in light of so many quality and awards logos?
We take a look at some of the quality assessment schemes for holiday lets and available to holiday homeowners aiming to highlight the efforts they put in to ensuring no stone or bed sheet is left unturned.
Quality in Tourism
Quality in Tourism are a well know independent business offering a wide range of assessment schemes, one of which gauges whether holiday accommodation is ‘Safe, Clean and Legal’.
Whilst guests may expect the properties they stay in to be safe, the emergence of second room renters or the ‘sharing economy’ has meant that this isn’t always the case; it may surprise you to know that Airbnb’s own terms and conditions state that “Airbnb has no control over and does not guarantee the existence, quality, safety suitability or legality of any listing”.
When you take into account there’s an estimated 100,000 Airbnb listings across the UK it’s never been more important to highlight that you are safe and meeting all legal legislation for your guests.
For more information please visit:
THE AA | Visit England | Visit Wales | Visit Scotland | Discover NI
All of the national tourism bodies across the UK now access holiday accommodation to the same criteria, providing potential guests with a perfect and easy to understand and compare the quality of properties they’re considering. Each property is awarded with a rating from one to five stars, with the number of stars reflecting the facilities and overall quality of experience provided to guests.
Just like Quality in Tourism, Visit England offer a scheme that provides guests with confirmation that your property is safe, clean and legally compliant – you can find more information on this entry level scheme here:
You can also undertake their full self-catering assessment scheme which looks not only at your compliance and safety, but also your facilities, guest experience and a whole host of other factors. You can find more information on the self-catering scheme and information on how to apply here:
If your holiday cottage is in Wales, Scotland or Northern Ireland, then you are able to apply and work through the similar assessment criteria via these links:
- Visit Wales – Grading Information
- Visit Scotland – Quality Assurance Ratings
- Discover Northern Ireland – Tourist accommodation grading
A trusted letting agent
Aside from the traditional quality assurance schemes, working with a trusted and experienced holiday letting agent in your area is another great way to communicate your quality self-catering accommodation. More and more letting agents are beginning to conduct their own quality schemes and many are signing up to The Holiday Home Industry Code Of Practice, meaning they’ll only list your property once you meet all of their exacting standards. You’ll of course also benefit from their extra local knowledge and additional marketing reach too….
Boshers offer specialist holiday home insurance to owners across the UK. Need an insurance quote for your holiday let? Give us a call on 01237 429444 and we’ll be happy to answer any questions you have.