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As far as stats go 2015 was a great year for UK tourism as a whole. Many accommodation providers across the UK seeing increases in bookings and stays. The good news is that as 2016 came to a close it’s looking like it has lived up to the hype of the previous year with stats now becoming available for August.
An increase in visits made during August
According to a survey by PWC, 3.77 million people made UK based tourist visits during August last year. This was an increase of 2% on the same period last year. Whilst a 2% jump might not be enough to make many jaws hit the floor, when put into real terms it is an increase of 75,000 visitors in a thirty day period that was already a strong performer in the past calendar year.
It has been suggested that the weak pound following the ‘Brexit’ referendum vote could have had a positive impact on overseas trips made to the UK with savvy travellers trying to make the most of their money.
Visitors were spending more in August
Working on this logic you won’t be surprised to hear that there was also an increase in visitor spend during this period. The rise seen in August 2016 was 4% up on the previous year and spread across accommodation, attractions, and shopping. Not surprisingly, these UK tourism figures left many holiday homeowners and affiliated trades and services in a buoyant mood as the summer came to a close.
Larger trends: more oversees visitors arrive in past 12 months
There’s also good news when we look over a slightly longer time period; more and more overseas visitors are now flocking to the shores of the UK to enjoy a break. A 4% increase in this area has had a significant and positive impact on booking numbers and spend over the past twelve months.
It also matches a wider trend of higher levels of visits and spending across the past five years, meaning even more positive signs for holiday cottage owners.
What is the outlook for next year?
As we head into 2017, experts are predicting yet another fruitful year for those in the UK tourism industry. A survey by PWC has revealed that 45% of people expect to take more holidays in the UK next year; fantastic news for holiday homeowners potentially benefitting from those wanting and willing to take a ‘staycation’.
The survey also showed that 35% of people will be putting holidays as a priority for their spending in 2017. This provides further opportunity for the UK tourism industry to make the most of domestic visitors.
The success of 2017 may be impacted, positively or negatively, by the run up to the UK leaving the EU; and the value of the pound. More people are expected to favour staycations, as the research by PWC substantiates. So this year could easily surpass the success of 2016.
If the value of the pound stays the same, or falls further, Brits will find travelling abroad more expensive. Thus, giving a boost to UK tourism and an overall feeling of positivity within the industry. 2017 should be a great year for tourism in the UK and therefore a positive one for holiday homeowners.
Boshers offer specialist holiday home insurance to owners across the UK. For more information on how a specialist insurer can help and support your holiday home business, please give us a call on 01237 429444.