Early autumn is often the first opportunity holiday homeowners get to take stock and review their performance from a frantic summer. For many, the feeling has been that it’s been a good one; a heatwave which at one point showed no signs of ever ending meant that it was not only one of the hottest since records began, but also one of the driest. But what did that really mean in terms of the sector as a whole? Does great British weather lead to more heads on beds? Has the reality been as positive as the perception? We take a look at the latest statistics from the VisitEngland ‘Tourism Business Performance and Confidence Monitor’.
The good news is that the figures released by VisitEngland have been every bit as positive as the general perception. 92% of those surveyed indicated that they were confident of their business performance during the peak summer months, with more than half of accommodation providers indicating that their bookings would be up on 2017.
VisitEngland said: “It is encouraging to see that accommodation providers and visitor attractions have experienced a strong summer with bookings up on last year and confidence sustained beyond the peak season. These results are testament to the quality and range of experiences on offer year-round across England.”
The ‘staycation’ has been a term that’s been bandied about for many years, with previous promises of BBQ summers suggesting that Brits would flock to the shores and countryside of the UK for their summer holidays rather than venturing to venues across the European peninsula.
So was 2018 the actual return of the ‘staycation’? Well in terms of trips made in England over the first six months of the year it may well be; 16.2 million domestic holiday trips were made in England even in advance of the peak summer season, the highest for more than nine years!
Great weather in the summer often means better bookings in the shoulder months; it is after all much more tempting to book a holiday in England when there’s wall to wall sunshine outside! So the good news is that the boom seems set to stay a little longer. 67% of those surveyed by VisitEngland are reporting very good advanced bookings beyond the October half term.
It’s been a good year for holiday homeowners, with 52% of those surveyed indicating 2018 has been better than 2017. Let’s hope these figures can continue to move in the right direction.
Boshers are specialist providers of holiday home insurance. For information on specialist insurance can help protect your holiday home business, please give us a call on 01237 429444.