Making the most of the Wales Coast Path as a marketing tool

Last Updated on November 27, 2019 by admin

If you’ve got a holiday home in Wales then you’ll undoubtedly have plenty to shout about to your prospective guests; rugged coastline, heritage, beautiful blue seas and sandy beaches make up just some of the many reasons tourists flock to the 870 mile coastal path that flanks the country each and every year.

Here are a few things you might not know about the Welsh coastline…

Over 43 million visits are made to the Wales Coast Path every year.
Walkers along the Coast Path are estimated to spend nearly £550 million a year.
47 beaches in Wales were awarded Blue Flag status in 2018 – more than anywhere else in the UK.
It would take about two & a half weeks to walk the 186 miles of Pembrokeshire coastline

With all of this on your doorstep, how do you make sure that those browsing for their next holiday know everything the local area and coastline has to offer?

The Wales Coast Path has put together a free online resource which gives coastal businesses in the country wide access to a range of resources aimed at promoting the welsh coast as a destination.

You can find a copy of their toolkit on this link:

Wales Coast Path Marketing Toolkit

We’ve had a good read and it’s incredibly thorough – here are just a few of the things you could and should be taking advantage of as a coastal business in Wales…

Make use of their library of images

If you’ve got an incredible coastline, one thing you’ll definitely want is for your potential guests to see it! The toolkit includes a large gallery of professional images that can be used to promote the local area and coast path, so be sure to make the most of them in your social media and newsletters, as well as on your website.

You can find access to their gallery on page 9 of the toolkit.

Take advantage of technology

The coastline isn’t just about breath-taking views and scenery; buried beneath the sand and stone is centuries of Welsh heritage and history. Your guests won’t miss a thing with the new Wales Coast Path App, designed to keep children and families entertained and informed as they make their way along the coast. Here’s a taster of how the App can get your guests inspired by the stories and secrets of the coastline…

Attracting the dog-friendly market

There are 12 million dog owners in the UK and there’s nothing our furry friends love more than to hit the great outdoors with the excitement and vigour only a dog knows how to! The good news is that the coast path is open to a man’s best friend as long as they’re kept on a lead, so the dog friendly market is certainly one you need to be tapping into.

The Coast Path Toolkit highlights a number of ways you’ll be able to attract dog owners to the area, including badges you can place on your website showing you openly welcome dogs. To download a copy of the Toolkit please visit the Wales Coast Path website here:

Wales Coast Path Marketing Toolkit

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