Last Updated on April 14, 2014 by Mark Lavington
Twitter for holiday homeowners – becoming advocates for your area.
In July 2006 a new social network that allowed people to post 140 character text messages was launched.
Eight years on that social network is now one of the ten most visited websites on the internet, handling near 2 billion search queries a day and generating on average 5,700 tweets per second.
Twitter has hit the big time; it’s changed the way in which people interact online, breaking down traditional social constructs and barriers and along with them opening up new opportunities for holiday homeowners.
So how can you use Twitter for your holiday home?
Build dialogue with guests and the local community
If we go back ten years your website was your brochure. It laid out what you had to offer in a similar format to that of a paper document, with little or no potential interaction.
Fast forward to today and Twitter gives you the opportunity to build dialogue, to engage, no only with those that may one day visit your holiday home but also with local attractions and communities.
Promotion of your area and what’s on offer
A vast number of your visitors will spend their days away from your holiday home. This time is likely to be spent in your local area; so what is it the area has to offer?
Twitter can be used to not only promote your holiday home but also your location as a tourist destination. Promoting what’s around you, having conversations with local attraction providers and community groups will only help to build and boost the visitors to your area of the country. Remember that that promotion and dialogue will often also be reciprocal.
Don’t leave it for your visitors to find. Tell them about it and spread the word.
Extend your reach by offering information of value
The potential reach of Twitter is boundless. If you create and share great content then your potential reach is going to be that much greater.
What makes great content? Content that is of value to guests, which again feeds in to areas such as local attractions, things to do, places to eat.
Knowing your audience and giving them the information they want to hear will help your message resonate and with it will come re-tweets, comments and favorites.
Make sure you spend your time effectively
Life as a holiday homeowner is busy. Where do you find the time to get on to Twitter in the day or the evenings? How do you spread your time between your Facebook page, your Twitter feed and the potential allure of new networks such as Google +?
Make sure you know what it is you’re aiming to gain from your Twitter activity and ensure that your time is spent focusing on that goal. With focus comes efficiency and with efficiency comes time saving.
Twitter can be a great tool for holiday homeowners to engage and to promote. Whether it’s the Yorkshire Dales, the Cotswolds, English Riviera, Cornwall or any other beauty spot throughout the country, become an advocate for your area, promote what you have to offer and don’t leave guests guessing.